We’re counting down the days until the 2017 IFA Annual Convention and we hope to see you there! With dozes of sessions and roundtables (and who can forget networking events) we understand that it may be overwhelming. That’s where we come in. We reached out to our staff here at Centermark by Web.com and asked them for their… Read More Surviving #IFA2017: Tips from our experts
Local search marketing can be a daily struggle for franchise and multi-location businesses that have many locations in the same general area. How can you stand out when you’re bidding against the same keywords and the same location in Google AdWords? This is where the power of “near me” searches comes in. According to Google, “near… Read More The Power of “Near Me” and WHY it’s important for network businesses
Our Centermark by Web.com team recently made a stop in Austin for IFA’s annual FranTech Conference, an event designed to help marketing, communications and information technology franchise professionals navigate the maze of digital marketing and technology solutions available to franchises today. While we were there, we had the chance to mingle with franchise industry experts at… Read More Centermark on the road: #FranTech
Did you know? Americans will spend more money on treats, pumpkins and costumes this Halloween season than they have in the past 11 years according to the National Retail Federation. With the influx in consumer spending, Marketers should capitalize on this trend by being EXTRA creative with their Halloween tactics. Here are 3 ways to capture… Read More Spooky Halloween tips for your Franchise Business
The Centermark by Web.com team is hitting the road this Fall to catch up with our clients and network with industry peers. Check out the list of upcoming events we will be attending/planning.… Read More Catch Centermark on the road
You may have noticed the influx of art-related activities popping up across the country. Specifically, a new art trend has emerged – coloring books. Our client Cottman, a transmission and auto repair brand, recently launched a creative coloring book to embody their mascot, the Cottman Man. The Cottman Man Coloring Book is full of activities to keep your children entertained… Read More Cottman campaign aims to educate children through coloring
Make no mistake, the majority of the billions Google rakes in every year comes from selling an audience to advertisers. Any time a large number of people are viewing something: a wall (billboard, jumbo-screen), a sporting event (sideline signs, uniforms, hats, etc.), television (commercials, product placement) even the sky (pulled airplane banners, skywriting), there will… Read More How Search Works (Google’s Church and State)
At the recent conference for client, Painting with a Twist, our very own Corey O’Donnell, VP of Marketing, presented on the power of Pay-Per-Click (PPC) advertising and how to apply it to franchise marketing practices. Specifically, he went into detail on why PPC works (and not just the obvious reasons). Here are a few takeaways from… Read More 4 reasons why PPC Advertising works
Imagine for a moment that you are a musician in an orchestra. You have spent countless hours perfecting your sound on one designated instrument. Sure, you could probably play Beethoven’s “Symphony 5” beautifully. However, your audience is never hearing the whole song unless the entire orchestra is playing together in harmony. Franchise networks work in… Read More How to get your franchise network working in harmony together
How can Franchise Marketers embrace the always-on consumer and keep their customers happy?… Read More Insights from #FCMC – Immediacy is key
Online Marketing Advice for Franchise Networks
Keep it simple...
Online Marketing Advice for Franchise Networks
Online Marketing Advice for Franchise Networks
Online Marketing Advice for Franchise Networks
Centermark Insights 