The Power of “Near Me” and WHY it’s important for network businesses

Local search marketing can be a daily struggle for franchise and multi-location businesses that have many locations in the same general area. How can you stand out when you’re bidding against the same keywords and the same location in Google AdWords?   This is where the power of “near me” searches comes in. According to Google, “near… Read More The Power of “Near Me” and WHY it’s important for network businesses

Centermark on the road: #FranTech

Our Centermark by Web.com team recently made a stop in Austin for IFA’s annual FranTech Conference, an event designed to help marketing, communications and information technology franchise professionals navigate the maze of digital marketing and technology solutions available to franchises today. While we were there, we had the chance to mingle with franchise industry experts at… Read More Centermark on the road: #FranTech

How to get your franchise network working in harmony together

Imagine for a moment that you are a musician in an orchestra. You have spent countless hours perfecting your sound on one designated instrument. Sure, you could probably play Beethoven’s “Symphony 5” beautifully. However, your audience is never hearing the whole song unless the entire orchestra is playing together in harmony. Franchise networks work in… Read More How to get your franchise network working in harmony together

New study: More and more Franchisees are leveraging digital marketing agencies

Do your Franchisees leverage a local digital marketing ecosystem? A new report from BIA/Kelsey reveals many businesses are adopting digital media platforms and working with digital agencies to help them execute video display ads, sponsored content, and native ads. More specifically, 70.6% of Franchisees are currently working with an agency, an increase of 20% from… Read More New study: More and more Franchisees are leveraging digital marketing agencies

#FranchiseFriday: Top 5 podcasts to the tune of franchising

Looking to do something productive with your spare time? Try a podcast. For this week’s edition of #FranchiseFriday, we’ve compiled a short list of top podcasts from across the franchise industry for your listening pleasure. #1 Franchise Euphoria: Franchise Insights, Entrepreneurial Coaching, Business Training, Legal and Financial Strategy An honest, real and authentic look at the world… Read More #FranchiseFriday: Top 5 podcasts to the tune of franchising