Your Customers are on Facebook. You Should Be Too.

Remember this? A bit of a different story now, right? If you’re among the 1.59 billion+ active Facebook users (my guess is you are), you’ve likely long noticed the stack of display ads growing in the right-side of your screen, as well as the gradual progression of newsfeed ads now inundating your Facebook experience. Well,… Read More Your Customers are on Facebook. You Should Be Too.

3 ways to up email engagement with DATA

Data, data, data. And more . . . Data.  Accurate and quality customer data is the precursor to any successfully executed email campaign. Without it, you’ll be stuck with early 2000’s-style “spray and pray” email tactics that achieve low response rates and give you little to no return on your investment (ROI). Targeting, customization, device… Read More 3 ways to up email engagement with DATA