Make no mistake, the majority of the billions Google rakes in every year comes from selling an audience to advertisers. Any time a large number of people are viewing something: a wall (billboard, jumbo-screen), a sporting event (sideline signs, uniforms, hats, etc.), television (commercials, product placement) even the sky (pulled airplane banners, skywriting), there will… Read More How Search Works (Google’s Church and State)
Understand the role single-attribution digital marketing channels play in the multidimensional symphony of influence that creates a customer.… Read More The Attribution Fallacy
While there is plenty of scholarly debate about the origins and accuracy of the ‘Rule of 7’, no one disputes that repeated exposure to a consistent brand and message positively affects consumer behavior… Read More Franchise Marketing: Meeting in the middle
By following these five simple tips for traversing the ‘space between’ in marketing, franchisors can help the network flourish by promoting the brand and creating consistency in operations, all while allowing the locations to maintain their independence.… Read More 5 simple tips to help franchises solve the ‘space between’
Many franchisees are left alone in the complex, constantly evolving and competitive landscape of online marketing. Check out these three tips to help the Franchise fulfill the promise in the digital era.… Read More Empowering franchisees in the digital era
Everyone wants to be a rock star. The fame, adulation, and the nearly limitless ability to do, speak, and act any way you want is undeniably appealing. Being a popular musician means you have no boss to answer to other than the opinions of your fans; your job is to give them more of what… Read More Rockstars & Choirboys: The challenges of franchise consistency
Online Marketing Advice for Franchise Networks
Keep it simple...
Online Marketing Advice for Franchise Networks
Online Marketing Advice for Franchise Networks
Online Marketing Advice for Franchise Networks
Centermark Insights 