How to get your franchise network working in harmony together

Imagine for a moment that you are a musician in an orchestra. You have spent countless hours perfecting your sound on one designated instrument. Sure, you could probably play Beethoven’s “Symphony 5” beautifully. However, your audience is never hearing the whole song unless the entire orchestra is playing together in harmony. Franchise networks work in… Read More How to get your franchise network working in harmony together

3 ways to up email engagement with DATA

Data, data, data. And more . . . Data.  Accurate and quality customer data is the precursor to any successfully executed email campaign. Without it, you’ll be stuck with early 2000’s-style “spray and pray” email tactics that achieve low response rates and give you little to no return on your investment (ROI). Targeting, customization, device… Read More 3 ways to up email engagement with DATA